Kevin Kelly is Senior Maverick at Wired Magazine and author of What Technology Wants (Viking, 2010). He helped launch Wired in 1993, and served as its Executive Editor until January 1999. He is currently editor and publisher of the Cool Tools website, which gets one million visitors per month. From 1984-1990 Kelly was publisher and editor of the Whole Earth Review, a journal of unorthodox technical news. He co-founded the ongoing Hackers’ Conference, and was involved with the launch of the WELL, a pioneering online service started in 1985. He authored the best-selling New Rules for the New Economy, and the classic book on decentralized emergent systems, Out of Control.